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This book does not take sides in the ongoing debate whether Russia is "heaven or hell". What it intends to do is to share in brief the authors' view on what it takes to be successful in business in the new Russia. It is indeed astonishing to see how large the differences may be between business in the old and the new Russia.


The authors try to be as practical as possible and provide concrete tips and tricks for anyone interested in Russian business. Hopefully, there are also some insights for more seasoned business travellers to Russia.


This is a book that could not only be read from cover to cover to give a broad overview of the new Russian business context, but also be a trusted practical companion during those first business trips to Russia.


HOW TO DO BUSINESS IN THE NEW RUSSIA
1. INTRODUCTION

2. MAIN DIFFERENCES BETWEEN BUSINESS IN OLD AND THE NEW RUSSIA
2.1 Knowledge
2.2 Tax collection and bookkeeping
2.3 Accounting
2.4 Management
2.5 Free flow of the press
2.6 Equal VAT and customs fees
2.7 Outflow of money
2.8 15 % of the population is locomotives
2.9 Wild Oligarchs swapped with skilled clerks from St. Petersburg
2.10 A normally functioning Duma

3. SUCCESS FACTORS IN THE NEW RUSSIA
3.1 Do your "home-work" before entering the Russian market
3.2 Respect all formalities
3.3 Respect all in-formalities
3.4 Do not consider Russia as one single market
3.5 Act Russian
3.6 Think long term
3.7 Enter Russia wholeheartedly - or do not enter
3.8 Trust is good - control is better
3.9 Treat Russia as any other new foreign market

4. UNWRITTEN RUSSIAN BUSINESS RULES
4.1 General customs
4.2 Business negotiations
4.3 Business representation

5. TO LOOK PRACTICALLY AT SOME PROBLEMS
5.1 Tax inspections
5.2 Tax police
5.3 Fire squadron
5.4 Sanepedemstantzia - the local health inspection
5.5 Microsoft - a Soviet Institution?
5.6 How to employ and lay off staff in Russia
5.7 Security

6. CHALLENGES IN RUSSIA, SHORT and LONG TERM
6.1 Challenges in Russian business life. Short perspective
6.1.1 Threats
6.1.2 Oil price
6.1.3 Russian Maffia - not a subject
6.2 Challenges in Russian business life. Long perspective
6.2.1Very low birthrates
6.2.2 Exodus of skilled workforce

7. RUSSIAN BUSINESS IN THE WEST
7.1 Oil
7.2 Gas
7.3 Telecommunications
7.4 Food industry
7.5 Armaments industry
7.6 Other business
7.6.1 Competition on the US Metals Market

8. TYPICAL RUSSIAN PROCEEDINGS
8.1 Dress code and behaviours at company parties
8.2 Do not shake hands over the threshold
8.3 Do not forget to send presents to women on 8 March
8.4 Happy New Year - "S Novym Godom" in Russia
8.5 Do not shake hands with women
8.6 Kiss three times
8.7 Every car is a cab
8.8 Stay away from the police
8.9 Do not say no to drink of vodka
8.10 Always help a lady with her coat, even if she is a business lady
8.11 Shake hands with your business colleagues

9. CONCLUDING REMARKS
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APPENDIX
· Russian company shortenings
· Key facts about Russia, Moscow and St. Petersburg
· Key Russian macro economics
· Key facts on selected Russian industries
  - Automotive
  - Telecom
  - Oil
  - Outsourcing of software development
  - Pharmaceutical
  - Wood processing